L'Oreal Future Eyes

Product Design
Project Overview
We were tasked with developing the "eye makeup of the future" for L'Oreal.
We developed a taxonomy of contemporary makeup tools to combined with useablity studies to understand what would best provide a novel, but practical, solution to eye makeup.
The project brief was to provide an interactive, visually driven way for the public to better understand key concepts surrounding AI adoption and use.

We assumed our audience had a general understanding of AI, having possibly read a New York Times article or equivalent about AI technology, but wouldn't know beyond abstract concepts what AI really entailed.

In collaboration with  the Google AI team, we determined a suitably well rounded ‘alphabet’ (pun intended).

This project was a collaboration between researchers at the Oxford Internet Institute and Google Brand Studios's EMEA division.